Top 10 Amazon Seller Tools for FBA Sellers 

Multiple tools and strategies are available to help build a successful Amazon FBA business, both within the Amazon seller platform and on other third-party options. The question then is, what are the best Amazon seller tools? 

For an Amazon Business, there is an assortment of tools to choose from, depending on your business needs. Keyword research tools, competitor monitoring tactics, or pricing estimates are all useful tools at your disposal. Many are free and can boost your business in significant ways, while others have paid tiers that may offer more advantages as your business grows.

However, when it comes to determining which tools to implement, more isn’t always better. Narrow in on your specific needs and decide which Amazon seller tools will help you succeed. To get started, we’ve gathered 10 of the top Amazon seller tools for FBA sellers.

Helium 10

Touted as the “industry’s first all-in-one Amazon seller software,” Helium 10 has a suite of tools to help FBA sellers of all levels with Amazon product research, keyword ranking, listing optimization, inventory management, analytics, and more. Users can try the platform for free with a limited number of uses on tools within the complete suite. It’s a valuable option for sellers of all levels when building a competitive business.

Helium 10 has different pricing levels sellers can select. The starter plan is $37 per month and includes full access to Xray, Helium 10’s Google Chrome extension, which reveals profitable product opportunities. Among Xray’s main features is its ability to identify the most reliable suppliers for potential products.  It also can instantly generate an overview of the Amazon marketplace demand and the product's projected profitability.  The entire Helium 10 tool suite includes many more functionalities.


Sonar is a free Amazon keyword tool and a favorite for FBA sellers. With access to over 180 million multi-lingual keywords generated by Amazon shoppers and reverse ASIN lookup capabilities, Sonal allows its users an easy way to see which product and keyword combinations are ranking best. This Amazon tool also allows you to benchmark your own Amazon advertising performance against competitors by generating benchmarks for optimal cost-per-click and click-through rates.

Ranking plays a major role in a seller’s ability to stay competitive.  As a result, sellers must work to optimize rankings when building out product pages. 

In order to optimize your content, it is crucial to combine clear, concise messaging that resonates with potential customers, with content that is keyword-rich to best speak to Amazon's ranking algorithm. Incorporate this keyword tool into your title tags and product descriptions to attract new customers and boost your visibility as an FBA seller.


AMZBase is another popular Amazon seller tool with a Chrome extension. This free Amazon tool helps FBA sellers search for the products to sell on Amazon. This is particularly valuable for new FBA sellers and those who want to refresh their inventory and offerings. It sources historical prices of popular products by offering one-click access to CamelCamelCamel, Alibaba, and Google search engine to name a few. It allows sellers to view the ASIN number and title description of a product listing and then estimate the FBA fees and whether it will be a profitable product. 

CamelCamelCamel is a highly-used tool to track price drops and price history on Amazon for millions of products. Using AMZBase also allows you to calculate FBA seller products to determine if it’s a viable product to add to your store as a support to your product research. 


Keepa is another Amazon price tracker tool. Search by product title, ASIN, or Amazon product links to create a list of products to track and recent deals or price drops. The tool shows you the best-selling products on Amazon by category with lists updated every six hours. 

This tool is beneficial for both new FBA sellers researching price competitiveness, as well as seasoned sellers who want to strategize sales and discounts based on trending products. When comparing this tool to CamelCamelCamel, consider which features are offered on each tool and how well you navigate the user interface. 

Jungle Scout

Jungle Scout is one of the best Amazon seller tools as it is adaptable to wherever you are in your FBA seller journey. It has varying solutions for beginners and experienced FBA sellers that align with the different stages of growth. 

For beginners, it offers solutions, such as Opportunity Finder, which uncovers high-demand, low-competition keywords to source products that have maximum profit potential. Jungle Scout also helps to identify trends using AI-driven insights to create a product strategy. 

For those more experienced in the Amazon FBA seller space who wish to increase conversions can utilize solutions, such as the Listing Builder, to help with product listing optimization and Review Automation to ensure eligible orders are automatically sent review requests. Maintaining positive results is an ongoing necessity to nurture sales and attract new customers, regardless of where you are in your FBA tenure. 

These are just two examples of the robust solutions available within the Jungle Scout toolbox. Unlike other Amazon seller tools on the market, this one is not free and starts at $49/month for its basic plan.


Obsessed with stats? HelloProfit is the tool for you. It’s a robust software platform that provides a full suite of Amazon Seller analytics, from live sales updates to order count, and PPC spend to revenue all housed in one place. 

The live updates are especially useful when monitoring new product launches and limited promotions. Sellers can drill down on data for different products and use promotion and customer analysis tools to strategically drive decisions. There’s also in-depth reporting on sales, ROI, and payouts, which can be accessed through multiple user log-ins, depending on which reports each person on your team requires. 


One of the top-ranked Amazon seller tools for inventory management is Brightpearl. It easily integrates with Amazon, as well as other major third-party systems. It helps FBA sellers gain insight on inventory orders, customers, and profits, all in a single management platform. 

Some benefits include faster fulfillment through automation, agility to sell on multiple online channels, and a consolidation of customer data. Solutions provided by Brightpearl help businesses grow by monitoring a seller's Amazon inventory so they can consistently meet order demand and ensure customer satisfaction. 

Amazon Forecast

In addition to the incredible tools that sync up effectively with the Amazon Seller platform, other tools are built right in to AWS offerings. Amazon Forecast is a powerful machine-learning tool that delivers accurate business forecasting for important data points like financial performance, product demand, and resource needs. The tool's approach follows three simple steps: uploading datasets, creating predictors, and generating forecasts. 

As an FBA seller, you are only responsible for providing historical data and any other data that may impact your forecasts, such as seasonal demand or multiple store location information. Amazon Forecast then uses machine learning to examine and identify a forecasting model that is 50 percent more accurate than looking at the time-series data alone. Plus, it’s far more time-efficient than reviewing data and generating forecasts manually.

Once you reach a level where you’re monitoring thousands of dollars worth of sales a month, having machine learning as a tool is very valuable.

Amazon Nimble Studio

Amazon Nimble Studio, also available within AWS, gives creative power to FBA sellers for their marketing efforts. This Amazon tool allows sellers to produce animation, visual effects, and interactive content from storyboard sketches to final deliverables. Simplified project sharing and high-speed storage are also available with built-in data security. Plus, the tool allows you to scale when adding more artists and virtual workstations.

Sellers use this tool to improve content through commercials, gaming experiences, and other virtual production that elevate marketing efforts and showcase your brand. This is an excellent enhancement to your brand, as you monitor and maintain the foundational elements like keyword research and pricing.

Transparency by Amazon

Transparency by Amazon gives FBA sellers the option of attaching counterfeit protection to products. When using this tool, Amazon scans the assigned products and ensures only authentic units are shipped to customers. This benefits consumers who desire greater transparency regarding manufacturing date, location, and product information. 

Depending on the types of products you sell, you can prioritize those at higher risk of counterfeit to add an extra layer of security. The end result is increased consumer confidence during the buying experience. 

How to Choose Amazon Seller Tools

This list is just a snapshot of the long list of Amazon Seller tools designed to help FBA businesses grow and become profitable. Choosing which will work best for your business depends on a variety of factors including seller experience level, analytics needs, and budget.

If you are just beginning as an Amazon FBA Seller, take advantage of all the built-in tools and Amazon Sales reports Amazon offers through the platform. Then, start finding where you want to dive deeper into your data. Start with the free tools available and increase the plan options as your business grows. Regardless of where you are in the growth stage, the free offerings provide plenty of value. 

You should also consider which analytics you’d like to gain more insight into. Some tools focus on keyword or product research, while others highlight operational forecasting and marketing. Decide where you need the most improvement and plan to add to your tool arsenal accordingly. Choose the tools with multiple features to get the most of your investment, and regularly audit your usage to ensure you’re getting the most out of what the tools have to offer.

Lastly, budget is always a consideration, regardless of your business size. In order to scale, each part of your operations must be efficient and effective. For beginners, you can quickly grow your business by strategically using the free tools available. Those who are seasoned FBA sellers have fewer restrictions with higher-priced plans that offer greater capabilities.

Positioning Your Business for Sale

Amazon FBA Sellers must track several areas of their business simultaneously, with changes to the platform and competitive landscape occurring frequently. Utilizing a set of tools to aid your efforts will help you build a business that will eventually be eligible for sale. 

At Forum, we offer a cash payout for years of profits in one day based on the valuation of your brand. We work with brands that demonstrate a financial success of at least $200K in net profit in the past year with 70 percent or more of sales generated through Amazon FBA.

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