4 Best Amazon FBA Courses

Do you have plans to start an eCommerce business or increase your FBA business valuation by improving your existing business? For many would-be sellers, Amazon is the place to be. The eCommerce platform accounts for 39.5% of all US retail eCommerce sales in 2022. But if you want to succeed on Amazon, you'll need to use and master Amazon’s end-to-end Fulfillment by Amazon (FBA) services. 

Fortunately, you don’t have to navigate FBA selling all on your own—there are many FBA courses available to teach you the ins and outs. The only question is, what’s the best Amazon FBA course?

Today, we’ll explain FBA selling on Amazon and then suggest the best Amazon FBA courses you can take to fast-track your Amazon FBA training.  

What Is Amazon FBA? 

Amazon’s Seller Central was built to support eCommerce businesses, providing the tools they need to sell directly to Amazon’s customers. 

When you start a Seller Central account, you have one of two options:

  1. Pay a 99¢ fee for every item sold and closing fees
  2. Pay a monthly $39.99 and selling fees

Once you have decided what account type works for you, your next step is to determine whether you’ll be fulfilling orders on your own, or if you want to join the FBA program. If you opt for the latter, Amazon will handle storage, packaging, shipping, returns, exchanges, and customer service on your behalf.

If you’re an eCommerce seller hoping to scale, FBA can make your life simple. You focus on sales and ensure that Amazon has enough of your products in stock. They handle everything else. 

Top FBA Courses 

Amazon FBA might sound simple on the surface. But if you dig down, there are countless tools, strategies, and considerations you must learn and leverage if you want to stand out in such a competitive space. 

Fortunately, we have a thorough list of the best amazon fba tools you can utilize and there are dozens of online FBA courses that can expedite the learning process. So, which one can help you successfully launch your online business?

The answer largely depends on your business model, and how much a particular Amazon FBA training course aligns with your needs. That said, we’ll walk you through four of our favorite options to help you choose.

#1: The Amazon Selling Machine 

The most popular choice on the market is a course known as Amazon Selling Machine. Clocking in at just shy of $5,000, this 180-hour+ video course is a significant investment. 

However, there’s a reason why it’s been considered the top option for more than four years and now boasts 30,000 members. As SEO and Marketing expert Karl Kangur writes:

The Amazing Selling Machine (ASM) was both the best investment I’ve ever made and the scariest one I’ve ever made…It’s literally a step-by-step blueprint to scaling your Amazon FBA business to 7-figures including coaching calls and the world’s best FBA community.

Created by eCommerce giants Jason Katzenback and Matt Clarke, the course includes eight weeks of expert training with more than 100 videos, monthly group coaching calls, one-on-one training, and access to the founder’s contacts and resource vault. 

#2: Freedom Builder Bootcamp 

Want a rigorous Amazon FBA course with a smaller investment of time and money? The Freedom Builder Bootcamp could be the option for you. 

Created by Jungle Scout’s CEO and 8-figure Amazon seller Greg Mercer, this course is split up into ten modules composed of 30 hours of video content. It includes both getting-started materials as well as advanced seller strategies, like how to increase sales on Amazon

At a cost of $999, the Freedom Builder Bootcamp provides several unique benefits, including:

  • Frequently updated content
  • Lifetime access
  • One-year subscription to Jungle Scout Professional
  • Weekly live video coaching sessions
  • Access to Jungle Scout Academy, which provides additional Amazon FBA training programs 

#3: Proven Amazon Course 

For a much lower price tag of $499, the Proven Amazon Course has been incredibly popular with its user base, as evidenced by more than 1,000 five-star verified success stories.

The course was designed to hit all the eCommerce beats. It provides instruction on various strategies to sell and excel on Amazon, including: 

  • Private label
  • Wholesale
  • Online arbitrage
  • Merch by Amazon
  • Kindle Direct Publishing
  • Product bundling

Other than those who are seeking a cheaper option, who should opt for the Proven Amazon course? Ultimately, it’s ideal for new FBA sellers who aren’t sure where to begin but want to master the basics. Plus, there’s a 30-day refund policy if you realize it’s not for you. 

#4: The Wholesale Formula

Do you want to build a wholesale business where you sell other brands’ products on Amazon? 

If so, this Amazon FBA training course is the one for you. At a cost of $2,497, the Wholesale Formula is one of the more expensive options on this list, but also one of the most robust. This course offers six FBA training program models comprising 90 in-depth videos. Features include:

  • Cheat sheets and templates for building brand relationships
  • Live coaching calls
  • Lifetime access
  • Webinar replays
  • Access to the membership group 

That said, the course is only available one time per year. You’ll need to sign up for the waitlist to be notified of the next time it reopens. 

Find FBA Seller Success with Forum Brands 

Amazon FBA represents an amazing tool you can use to grow a successful business—but if you’re just starting out, it’s not unusual to experience a learning curve. By investing in one of the Amazon seller training courses discussed above, you can put yourself on an immediate pathway toward success. 

As you embark upon this journey, we wish you luck. If you do find success, we hope you come to us when you’re ready to sell your Amazon FBA.

At Forum Brands, our goal is to acquire promising eCommerce companies and turn them into world-class consumer brands. Once you’ve done your part and looked into how to sell your business online and get organized, we’ll buy you out and then handle the rest.


Insider Intelligence. Amazon will capture nearly 40% of the US eCommerce market. https://www.insiderintelligence.com/content/amazon-us-ecommerce-market

Amazon Seller Central. Let's talk numbers.https://sell.amazon.com/pricing

Amazon Seller Central. FBA: Let Amazon pick, pack, and ship your orders. https://sell.amazon.com/fulfillment-by-amazon

Dreamgrow. Amazing Selling Machine 13 Review (Still Worth it in 2022?). https://www.dreamgrow.com/amazing-selling-machine-review/

Proven Amazon Course. https://provenamazoncourse.com/

Freedom Builder Bootcamp. https://www.freedombuilderbootcamp.com/

The Wholesale Formula. https://www.thewholesaleformula.com/

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