How to Find Products to Sell on Amazon FBA 2022

Amazon is the central online marketplace where you can virtually buy or sell anything. As a new e-commerce business, it may feel overwhelming knowing where to begin. Creating a plan for finding products to sell on Amazon FBA starts with knowing what a good product looks like and determining which method(s) you’d like to use to find products. From there, measure your operating costs against your predicted sales to ensure your model is a profitable one. 

What Does a Good Product Look Like?

As an Amazon FBA seller, consider products that are in regular demand which can be transported easily. Breakable or heavier items can quickly add to your operational costs when it comes to shipping and replacements. A good place to start Amazon product research is on the Amazon Best Seller page. This page shows all of the top selling products, based on sales, and organizes them based on category (and subcategory).  This list is updated hourly. 

As you search for a new product that’s in high-demand, use Amazon SEO keyword research to help you seek out a niche within a product category to reduce competition. Though you don’t want to choose products that are too personalized, as it limits your audience base, you also want to separate yourself from the rest of the online sellers. Take a broad product category and break it down to a specific area. For example, a popular category is baby products, but a niche could be: diaper bags, diaper caddies, diaper backpacks, etc.

Defining desirable tems will look differently for every business depending on the stage of growth they’re in. For example, larger sellers may rely on a high-demand product that generates tens of thousands of dollars per month to offset higher operating costs. Whereas, an independent or third party seller just entering the space may have much lower operating costs and, therefore, may require a lower level of sales to still be profitable. 

Amazon FBA Product Sourcing Methods

There are multiple methods as you learn how to find a new product to sell on Amazon. Consider the method that best fits your business model based on costs, time, and resources. Here are a few of the most popular ways to find the best products to sell on Amazon FBA

Retail Arbitrage

Retail arbitrage is the least costly product sourcing method and is best for startup sellers who are testing their inventory and beginning to navigate the Amazon FBA landscape. This method requires the Amazon seller to purchase discounted retail products to then resell on Amazon. 

Though the logistics of it is simple enough, it takes time to source the best clearance items from local stores and match them with what’s selling best on Amazon. When using retail arbitrage, consider your operational costs to make sure you’re turning a worthwhile profit. Amazon FBA fees are approximately 15% of the selling price, and the shipping costs can also greatly reduce how much you make.

Sell Handmade Goods

Though Amazon is not as well-known as Etsy for its curation of handmade goods, it has a growing audience and could be a way to advance in a newer market before the competition gets too high. To be approved to sell in the Amazon handmade goods category, Amazon has strict requirements before your products are approved. Also, take into account the Amazon seller fees and shipping cost when compared to the materials, order packaging, and shipping it takes to continuously provide high-quality products. 

Find Wholesale Products

Another method is reselling goods made and distributed by wholesale suppliers. As with the retail arbitrage sourcing method, this strategy takes time to cultivate an ongoing inventory of products to sell with reliable suppliers. This option requires you to purchase the items in bulk and then sell them separately through your Amazon FBA business. 

Start with an online search to find wholesalers offering products that meet your criteria. And, as with any sourcing method, calculate your purchase and operational costs against the profits to determine if the margins make sense. With this method, you’ll need adequate storage either at your own home or you’ll pay Amazon to store your bulk goods. The Amazon FBA storage fee is based on product size tiers, product volume, and average daily units. These can quickly add up when you have large shipments of inventory stored in Amazon’s warehouse on a regular basis. 

These are a few of the main methods sellers use to find products. Consumers want a reliable Amazon FBA seller of everyday goods which they can get at an economical cost. To become a reputable, profitable Amazon FBA, it takes finding the right balance of products that are consistently in high demand but have lower competition. Use the reports and information available through Amazon FBA to your advantage as you find products to sell and strategize ways to grow your business. 

Growing Your Amazon FBA Business

At some point, you may want to sell your business and pursue a new venture or cash out your profits. At Forum Brands, we look for Amazon FBA sellers who have grown strong brands selling everyday products in categories that will be in demand for years to come. Our criteria also include a majority of sales conducted through Amazon FBA with a proven track record of financial success, with at least $200K in net profit in the past year. 

Once you’ve reached a point where you’re in a position to sell, we are here to offer passionate sellers a chance to cash out years of profits in one day based on the e-commerce valuation of your brand. As Amazon experts ourselves, we understand the hard work and dedication required to build a business and want to provide a payout that’s fast, efficient, and worthy of your success. 


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